Lead generation is a top priority for B2B companies—and one of the most frustrating to get right. If you’re spending time and money but not seeing pipeline results, you’re not alone. Here’s why most B2B lead gen fails, and what to do instead.
Lack of Consistency
You can’t start and stop outbound and expect results. Consistency is the foundation of pipeline. The companies that win at outbound treat it like a system—not a one-off campaign.
Weak or Vague Targeting
Your messaging is only as good as your list. Targeting the wrong roles or company sizes guarantees low reply rates. Define your ICP tightly and use quality data sources. We help clients build hyper-targeted lists—see how.
Forgettable Messaging
Your prospects get 50+ emails a day. Why should they care about yours? Focus on relevance, proof, and personality—not product features.
Ignoring LinkedIn
Cold email isn’t enough. LinkedIn adds social proof and familiarity to your outreach. If you’re not connecting and engaging there, you’re missing a major warm-up channel. Learn more about LinkedIn Sales Navigator.
No Tracking or Feedback Loop
If you’re not measuring performance weekly (reply rate, booked calls, show-up rate), you’re flying blind. Set clear KPIs, and review every 7–10 days. Our Switchback package includes weekly dashboards and optimizations.
Tired of low-performing lead gen? Let Switchback7 build your pipeline from the ground up.
