Booked calls are a great metric—but only if they turn into revenue. Learn how to measure the true return on investment (ROI) from outbound sales calls and avoid the trap of vanity metrics.
Go Beyond Number of Calls
More isn’t always better. Focus on qualified calls that convert. Look at conversion rates from call → SQL → closed deal. We guarantee SQL quality in our Summit plan.
Track Show-Up Rates
Low show-up rates destroy outbound ROI. Make sure you’re confirming meetings, using calendar tools, and following up properly. Industry average is 60–70%, but good systems can get to 80–90%.
Attribute Revenue Properly
Use your CRM to tag leads by source and track closed revenue back to the original booked call. Platforms like HubSpot and Pipedrive make this easy.
Understand the Lifetime Value (LTV)
Don’t just look at deal size—look at how long customers stay and what they pay over time. A $300 cost per call is a steal if the average deal is worth $10k+.
Monitor Efficiency Over Time
What’s your cost per SQL? Per closed deal? Per $1 of revenue? Use this data to make smart decisions about scaling outbound.
Want better ROI from your booked calls? Book a free strategy session today.
